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What our customers say ...

I requested some of your products for my coeliac prescription this month and would just like to say that I have found them far better than any other suppliers produce.

Brenda C

I just got my first prescription of flour from you, including brown teff, and it was lovely. I made pastry with it yesterday and it's yummy. It's so nice to have prescription options for wholefoods (which fits with my approach to diet)... Have just noted some of your recipes and look forward to trying them soon.

K Rouse

Here's what a potential new client had to say:

So many things to think about that I so appreciate all your help. I couldn't have asked for more helpful people to deal with.

Vicki M

I did as you asked and made ... a carrot cake and my friends and family said it was delicious and want me to make some more! We wouldn't have known it was gluten free. It was a great success.

Emily R
Crawley Coeliac Group

I have even got my husband hooked on eating it [teff Rochdale loaf] (that is a first). We have 2 slices left I didn't need to freeze it. I just put it in a plastic box and it's still yummy. I say at the moment it's the best I have made. Because I had a birthday yesterday I made your teff rich fruit cake . I tell you what - it is amazing. Think I will have a birthday every week ha ha!! To think I don't normally eat cake too.


Incidentally I have tried the white teff and it is very nice! But the brown makes the best sourdough in the world!

Sue C

So many things to think about that I so appreciate all your help. I couldn't have asked for more helpful people to deal with.

Vicki "start up GF business owner"

Hallo, I bought your teff flour and it was a good experience indeed! I can also obtain a natural "mother sponge" starting with rice and teff flour just mixed with water. Bread obtained with this "starter" dough is really super. Thank you.

Marianna Messina, Spain

Your multi-purpose gluten-free flour is great. I'm very happy about it.

MD, Midlands

We have had some lovely comments from a new user of our Pure Flour Range this week! It’s always so nice to hear feedback regarding our products!

‘Hello, I just wanted to say that I received my Pure Blended flour and White Teff flour this week on prescription. Yesterday I made the banana and date cake. I added some chopped walnuts and drizzled some icing on top. It was so delicious. My sister and brother-in-law came to visit this morning and with my husband and me it was enjoyed by us all. Thank you for such good products and an excellent recipe. Regards Christine’

With a 2nd message from her asking if she could use our blended flour and Teff flour 50:50 in recipes.

I replied to Christine with the following:

‘Good Morning Christine,

Thank you so much for taking the time to email us with your wonderful comments. It is always a pleasure when we hear our customers are enjoying our products!

I do thoroughly enjoy anything made with our Blended flour and Teff flour. It’s always a good day at the office when our product development team create a GF cake with this blend and I’m not even a Coeliac!

Yes you can use 50:50 blended flour and Teff flour to make most recipes. Please see attached our Victoria sponge recipe; you can substitute half of the blended flour with Teff. They are both plain flours so raising agents will need to be added accordingly.

I hope this helps and we’d love to hear how your Easter baking goes!’

To which Christine responded:

‘Hello Keeley

Many thanks for your swift response. I'll try the Victoria Sponge recipe.

I'm happy for you to use my comments on your website. Incidentally, I've been a diagnosed coeliac for over 40 years and your flours are some of the best I've tried in this time. I'll definitely try some more. I recommended you to my sister who isn't coeliac, but gluten intolerant.

I love the personal touch from your company too. It makes such a refreshing change.

Regards, Christine.’

Christine G

I'M DOING THE HAPPY DANCE! I can't believe it!!! I can buy teff GRAIN!!! I've been hunting for it for five years! I shall sprout some, and grind the rest and make injera! So thrilled that I've found it at last! I've hunted the internet high and low! It's a wondrous grain, and I can't wait to be able to get some! You're wonderful!


Sue, First thank you very much not only for your reply but for the depth of your answers and explanation. This has given me confidence in your company. I will try what you have suggested and when I use up my current supply of flour I will be trialling your products with a view to switching. I will also recommend your company to people I know that are in the same position as me. Once again thank you for you reply.

And a couple of days later he wrote:

I made the French bread last night using your instructions on the web site and on your e-mail. The only suitable baking tins I had was a 1/2 loaf tin and some round dishes 3/4 the size of an average barm cake. I am really pleased with the result it is the first time I have eaten good French bread in over 20 years. I am absolutely delighted with the result so once again thank you very much.


Since eating teff in my food my eczema has improved 100%. I am very grateful to you and your team for providing this comforting supply. I use the grain for porridge with raisins, cocoa and vanilla. In savory dishes for burgers and fried with potato and onion cakes.

Anne C

Your family run business sounds lovely and the customer service is lovely. Could you let me know when my flour has been despatched and with who, will I get a tracking number? I am so excited about trying these different recipes especially the eclairs they look yummy. I have downloaded some of your recipes onto my tablet and I will print some off. Thanks again Keeley. Kind Regards and keep up the good work on helping people like me.

After an unfortunate damage occured in this ladies parcel we sent out a replacement straight away. This was Debbie's response:

Thank you, the flour has arrived in perfect condition. You have been very helpful. Compliments on the multi purpose flour I agree it is truly award winning, wow it bakes beautifully, well done.

When I asked if I could use her comments for our testimonial page she kindly replied:

Hi Keeley, feel free to add my comments to the customer feedback page. You have made my life a lot better. Those prefitoroles I made yesterday are even better than my first try with your gluten free flour, even my hubby loves them, I must admit I did add a little white teff flour too, one thing I will say the teff flour made the choix pastry very hazelnut taste which was divine. Keep in touch it is so nice to make new friends.

Mrs. D. Booth

We always like to help patients who are recently diagnosed as it can be so daunting thinking you'll never be able to eat bread again, and here's what Colin had to say:

Sue, what a delight to receive your mail. You must have a vast customer base if you treat every new customer like this. Being new to all this I now feel I have some one holding my hand and that's great.Thank you. I will try your recipe later.

Colin, Hampshire

Thank you. I am having great success now with the Pure Gluten Free blended flour.

Chris C

Dear Sue, I would be very pleased for you to put my "FANTASTIC" onto your webpage, but wonder if it is worth my adding a few more comments. For instance, before I was diagnosed with Coeliac disease 3 years ago I used to buy what I describe a 'pure' baking products from my local health food shop. Before I discovered your products I had to put up with baking products from other well known gluten free suppliers that contain a long list of additives which I am quite reluctant to send down to my already weakened digestive system! These products are probably alright, but I would much prefer to use yours, so very much hope they will be available to me again in the future.

Brenda C

Hi there. I'm loving the teff grain. I just cook the teff up in a 1/2 cup to 2 cups water porridge batch. I cook it for about 10 minutes, stir thoroughly, then let it sit for another 15 minutes covered. It has such a wonderful rich taste and it feels so nourishing.


I love the milk loaf and the dutch cookies are so simple - even my sister enjoys the wheat and gluten free products, and she doesn't have an intolerance!

Just to say thank you for quick delivery and what nice bread it made the scones were the best made so far with your bread flour


Thank you very much for sending us the teff grain ... Just finished two talks on cereals ... and will let you know the next time there is a talk on cereals in the David Attenborough studios at the museum.

Dr Vilma Bharatan
Natural History Museum

We had a request for more information about the origins of our xanthan gum as this customer has been known to have severe reactions to corn based products.

This one came to my sister on prescription, so she's using it. Obviously, when we're both cooking for an extended family with a variety of requirements, we try to standardise as much as possible. I won't turn blue and die, I'll just have one really bad stomach upset and a few days feeling battered. I was just hoping to avoid the "suck it and see" fun and games! I've reacted to gums before. In fact, I react to the tiny bit of maize-derived maltodextrin they use as a base to add vitamins to spreads. It's a bit of a nuisance, and eating out is a minefield!

We were delighted when she reported back:

Tested your gum to destruction now and it hasn't bothered me at all. Just thought you'd like the results from research in the field!! We have various and multiple intolerances in our family and it's fabulous to find a product we can all trust to produce great results and not cause any reactions at all.

G, Cheshire

I wanted to say thank you for supporting my Gluten Free Recipe Swop & Tasting which took place last Saturday, April 6th. The event was attended by over 120 Coeliacs, families and friends. With many bringing along their favourite dish and its recipe. There was lots of interest in the dishes and all were tasted and devoured with great enthusiasm and much discussion about ingredients, methods and techniques and swapping of recipes.

But Saturday turned out to be not only a beautiful Spring day but was also very successful for us with the event producing the 'best ever funds raising event' in our region. This success was due, in part and without any doubt, to the generosity of your business in providing me with wonderful raffle prizes and samples. I was able to put together 70 prizes and, when displayed, they created a great deal of interest ... and this interest translated into the sale of many tickets. I have also received many messages thanking me for arranging this event saying how much they enjoyed the afternoon.

Thank you again for your help and support.

Roger George
Coeliac UK Volunteer NW Surrey

Dear Sue, Thank you so much for your prompt and extremely helpful response. I shall definitely try some of the products that you suggest and order just a minimal quantity initially to make sure they are suitable. It's quite exciting that we may be able to bake some different foods for Luke and hope that we can make his diet a little bit broader as a result. Thank you so much again for your detailed help.


Chrissie was delighted with the Chocolate Banana Bread and says the Oatmeal Date and Chocolate Cookies are a favourite with all the family!

At Liverpool I received a GF Gravy Powder mix, which is wonderful! [It] goes really well with food cooked in the slow cooker. Sometimes I find veg too soggy with no thickener...when I added the gravy it was much better.

HB, West Yorkshire

Time flies, but not the appreciation for all your help and guidance regarding appropriate prescribable gluten-free flours. I have complete confidence in using Innovative Solutions Pure range of flours and the tried and tested recipes shared by your customers are wonderful! A warm 'thank you' too to all your staff who have been so kind and friendly.

Jade, Sunderland

You will be pleased to know that we have just made some some super mince pies with the usual ingredients and just adding a little baking powder to your mix (Pure Blended Flour) - really short pastry.


I would like to thank you for the samples of your product you sent me. I enjoy them, I was amazed by teff flour and I will order via GP.

Dana, Surrey

Hi there, just a quick email to thank you very much for the teff flour and the gluten free flour blend. They are both fantastic, I will definitely be adding them to my three boys prescription lists. They are the best thing I have found so far for baking with.


Hi, just wanted to say that I get your plain flour blend on prescriptions and think it is the best ever. I can cook recipes out of my normal cook books and never get a failure. Thank you and please keep up the good work.


I recently bought some teff flour at the Gluten-Free Food Fair in Winchester and have baked your lovely chocolate cake using the teff flour and Flour mix. Can teff flour be substituted for ordinary wheat flour in most recipes? For example can I substitute the flour used in making a roux sauce for teff flour? and can I substitute the flour used in an ordinary Victoria sponge for teff flour without using the gluten free flour mix also?

When Sue advised that she could substitute it in almost any recipe Mandy wrote:

Thank you very much for your speedy response. I shall use the Teff Flour from now on, what with its added bonuses of calcium, etc it will be a great substitute. I'd be happy for you to use my comments on your feedback section. I made Caramel Slices yesterday substituting the flour in the recipe for brown teff flour and they were lovely. I also made a cheese sauce today, for a lasagne (using gluten-free pasta sheets) again substituting the flour in the recipe for brown teff flour, as I have no white teff flour as yet, and although it looked like chocolate sauce it tasted great.


I have been receiving monthly prescription orders from your company since being diagnosed with coeliac disease several months ago. I would just like to let you know how nice it is to be able to get hold of basic flours, such as the brown and white rice flours, instead of all the pre-mixes in little cardboard boxes. Although I know it is possible to get rice flour in some supermarkets, I also am aware that many of them are possibly cross contaminated with wheat.

She also suggested contacting Alyssa Sergeson after finding a recipe on the internet which turned out really well, and she has kindly allowed us to use her recipe for Dark Teff Sandwich Bread on our teff sachets - well done!

K Van Dyke

I have coeliac disease and have received your products on prescription. I am very happy with them.

Katherine W

After a successful gluten-free bread trial at Manchester Metropolitan University, using Pure products, a member of the Manchester Coeliac group wrote:

We did a tasting at MMU yesterday, six of us went and the bread she made was excellent. We first tried a bread she made without teff flour, it was moist, smelled like fresh normal bread, looked good, texture good, consistency good, I was very impressed.

We then had a control test on three breads, one had 10% teff flour one 20% teff flour and one no teff flour. They all had different numbers so we did not know which we were eating and we could not confer with each other. They were all great, it was a hard job to say which was the best. She was a lovely lady and she gave us a loaf of each bread to take home. I will contact her supervisors to say how professional the tasting and the bread was.


Hi, would just like to say very many thanks for the prompt delivery, I am Ceoliac & it is so difficult to find flour in the shops. I will definitely recommend.

From Facebook

The cake was delicious as my fussy son and his wife and two daughters would testify. My husband shared it too. Would you believe that it was cut into six slices and all was consumed. They were huge! I am delighted with the result and will continue having your blended flour on prescription. I have been a diagnosed coeliac for almost 34 years and this is the best flour ever, particularly as I need to avoid wheat starch. I love the smell and look of it. Others I've had on prescription are so white and devoid of nice grainy smells. I'd be honoured for you to use ... my letter on your website.