About Us › Values


As a family-run business we know how important it is to listen to our customers and help them get what they really want and need. We know that changing your diet can be an anxious time and it can also be frustrating and confusing; at the very least we can make sure you have some good food to enjoy while you get used to the change. Whether you are a seasoned baker or a complete novice we are here to help you, and itís why we spend so many hours researching and developing recipes. It is important to us that you have a good experience with your baking and we genuinely enjoy hearing about your successes and new ideas for recipes.


We make full use of the bulk buying power of Richard Whittaker Ltd. in order to gain the best prices for all our raw ingredients, and we pass those savings on to our customers. Our focus is on value for money, which means we want to give you the best quality products at the best possible prices. We think it is far better to have a blend which gives you consistently excellent results, than one which is cheaper but regularly lets you down - and our customer survey agrees!


It has often been difficult in the past for those on a gluten-free diet to buy or bake healthy alternatives. While it is possible to use our flours for all those wonderful sweet treats you may miss, we also offer flours which can help you stay healthy - our teff flour is a particular favourite for this.


As a company and as individuals within the company we are involved in many communities. We actively support coeliac events, food fairs, trade shows, local enterprise initiatives, education projects, new business development and more besides. Knowledge and expertise are shared, new connections are formed and everyone benefits - a classic win-win!

If you have any questions at all we are very happy to give you the benefit of our experience and knowledge. Whether you are a customer or not we are more than happy to have a chat with you and help in whatever way we can.