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About Us

Welcome to Pure Gluten Free!

Pure Gluten Free specialises in gluten-free and other allergen-free food products. Our expertise lie in the blending and packing of specialist flours and ingredients which are essential to successful gluten-free baking.

We supply to both individual and commercial customers and we continuously research and test new ingredients and blends which we believe will be of interest and use to those customers. Working in partnership with many other food producers, Pure Gluten Free help them achieve the results they want and many of our recipes are inspired by customer requests.

We hope you will find this site useful and helpful; if you do have any questions or comments then please call or email us – we are always open for a chat.

Happy baking!

Sue and Alan

Pure Gluten Free Flour

Our Values


As a family-run business we know how important it is to listen to our customers and help them get what they really want and need.

Whether you are a seasoned baker or a complete novice we are here to help you, and it’s why we spend so many hours researching and developing recipes. It is important to us that you have a good experience with your baking and we genuinely enjoy hearing about your successes and new ideas for recipes.


As a company and as individuals within the Pure Gluten Free family we are involved in many communities. We actively support coeliac events, food fairs, trade shows, local enterprise initiatives, education projects, new business development and more besides.

Knowledge and expertise are shared, new connections are formed and everyone benefits – a classic win-win!


It has often been difficult in the past for those on a gluten-free diet to buy or bake healthy alternatives. Luckily, thanks to Pure Gluten Free, those troubles are no more as we have a wide range of healthy products plus a huge collection of recipes with which you can put them to great use!

While it is possible to use our flours for all those wonderful sweet treats you may miss, we also offer flours which can help you stay healthy – our Pure Gluten Free Teff Flour is a particular favourite for this.


We make full use of the bulk buying power of Richard Whittaker Ltd in order to gain the best prices for all our raw ingredients, and we pass those savings on to our customers.

Our focus is on value for money, which means we want to give you the best quality products at the best possible prices. We think it is far better to have a blend which gives you consistently excellent results, than one which is cheaper but regularly lets you down – and our customer survey agrees!